— Somersby garden by Tomcsanyi.
Carlsberg Hungary, an old partner providing us with exciting projects, has released an own limited edition in 2017 on the model of the international Somersby Unlimited. The sleeve pattern had been designed by Dora Tomcsanyi, a celebrated young fashion designer, then we tailored it to the bottle to fit perfectly.
Besides adjusting the package design, we got the opportunity to create the key visual for the campaign. On the basis of the playful pattern, we chose paper cut technique to bring the flowers to life: with the help of laser cutting and modeling we built a nice composition around the bottle to shoot the photos.
Client: Carlsberg Hungary / Date: 2017 Q2, Art Direction & Design: Daniel Frolich / Package Dress: Dora Tomcsanyi / Set Design: Zita Safranek, Orsolya Orosz / Photography & Retouching: Daniel Frolich / © All content copyright.